To preserve and protect our ‘AINA, that which we borrow from our KEIKI’S.

To provide fair profit for coffee producers and a rewarding place to work for our employees.

To provide our producers with all of the necessary support to make them successful. Through ongoing agricultural testing to increase crop yield through the use of more available natural and organic products.

To provide educational resources and products to reduce and eventually eliminate the damages to our environment cause by the use of synthetic products while maintaining above average crop yields.

To become a world leader in premium-quality coffee manufacturing and to be the largest U.S. supplier of 100% Kona Coffee products. 100% Of our Kona coffee is grown, harvested, and processed specially for coffee shops, roasters, retail operators, and private label coffee packagers right here in the United States. Our premium Kona coffee beans are the uniform source of our high-quality products.