To preserve and protect our ʻāina—the land we borrow from our keiki (children)—by practicing sustainable and responsible farming that honors Hawaii’s natural heritage.

To ensure fair profit and a rewarding workplace for our coffee producers and employees, fostering a community built on respect, opportunity, and shared success.

To support our producers with advanced agricultural research and ongoing testing, helping increase crop yields through the use of natural and organic methods that prioritize the health of the land.

To provide education and resources that reduce and ultimately eliminate the environmental impact caused by synthetic chemicals—while maintaining above-average crop yields and exceptional coffee quality.

To become a world leader in premium coffee production, striving to be the largest U.S. supplier of 100% Kona Coffee products. All of our Kona coffee is grown, harvested, and processed with care right here in the United States, specifically tailored for coffee shops, roasters, retailers, and private label packagers.

Our premium Kona coffee beans are the consistent, trusted source behind all our high-quality products—bringing the true taste of Hawaii to the world.